Welcome to Heartful. My name is Eden and I am the face behind the scenes. I am the founder, designer, craftsperson, and everything else here at Heartful London. I am living my dream by creating beautiful gifts just for you!

Heartful is an independent business, and if you get in touch, it is most likely myself that you will chat with, one of the benefits of being a small business is that nothing is lost in translation, I will always do my best to provide the best customer experience possible.

So how did Heartful begin you ask? Grab a cup of tea and let me tell you how it all began….

I was a creative child who would experiment with various crafts, from soap making, sewing, doll making to name a few. I would spend countless hours reading books and creating anything that came to mind. I remember sitting at my somewhat chaotic desk in my bedroom which was situated under a large bay window looking over the English countryside. I would sit for hours, especially during the long English winters where I would watch the world go by and listen to the many months of rainfall whilst reading and perfecting my craft.

In 2014, I had just finished university and with very little money in my pocket I decided to share my items on Facebook, it proved to be a surprising success. In 2015, I officially set up an Etsy store and then went on to launch my own website. I felt so lucky to be able to do something I loved so dearly and turn it into something special. I never imagined it would become the successful small business Heartful is today.

Since launching, I have added new product ranges to my store, and like my jewellery they are all made and designed by me.

Heartful has set me free and allows me to still be a dreamer and feel fulfilled in my life. I am truly honoured and blessed to be able to make unique and personalised gifts for you to treasure, thank you for being part of the Heartful journey and making dreams come true.

Eden
Heartful London